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Aerie's New Campaign Is Full of Body Positive, Women's Empowerment Vibes – and It's Exactly What We Need

After seeing Aerie campaigns, you can understand one thing: you at all times finally end up feeling impressed. Not best does the logo attempt to make its undergarments inclusive with a spread of sizes and colours, however additionally it is in the back of the genius #AerieREAL Role Model marketing campaign. The mission brings in combination ladies of other backgrounds and voices to constitute Aerie, and for Spring 2018, the logo introduced 3 unbelievable new faces: Yara Shahidi, Aly Raisman, and Rachel Platten. The trio joins Iskra Lawrence (who used to be the primary Aerie Role Model ever) in a adventure to advertise frame positivity and ladies’s empowerment.

To kick off the thrilling information, all 4 ladies posed in combination for a photograph shoot. In the photographs, those ladies stripped down to a couple comfortable skivvies and held fingers, appearing a robust team spirit. You will have additionally spotted that the photographs appear unretouched, which is in keeping with Aerie’s venture to stay it actual (that suggests no Photoshop) with its campaigns. If you wish to have to digest a formidable, inspiring message, glance on to peer all of the pictures from the marketing campaign and watch the accompanying video.

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