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Is Tom’s of Maine Cruelty Free?

Is Toms of Maine Cruelty Free

Is Tom’s of Maine Cruelty Free?

Many of you might be asking me if Tom’s of Maine is cruelty unfastened. They were cruelty unfastened since their get started in 1970. In 1975, they got here out with the primary herbal toothpaste within the United States. They have at all times been large on giving again to the neighborhood and to the planet. In 2006, they have been purchased by means of Colgate-Palmolive (a non -cruelty unfastened dad or mum corporate). That used to be the tip of the tale for plenty of of you. For the ones of you (like me) who enhance cruelty unfastened companies owned by means of non-cruelty unfastened dad or mum corporations, the Leaping Bunny (CCIC) seal of approval used to be an enormous convenience. It used to be a promise that Tom’s of Maine used to be now not checking out on animals, and used to be being watched over (and audited) by means of Leaping Bunny’s staff.

Tom’s of Maine just lately misplaced their Leaping Bunny certification, which gave the look of an enormous purple flag. I spoke to a member of the Tom’s of Maine staff, and that is what they needed to say.

Here is their commentary in complete (daring added by means of me for emphasis):

Hi Jen:

Thank you in your questions referring to our certification with Leaping Bunny. We listen from so much of people who find themselves no animal checking out. We are as neatly. So a very powerful level I’ve is that our requirements haven’t modified, and no Tom’s of Maine substances, formulation or merchandise are ever examined on animals.

Our problem with recertification used to be essentially administrative. Under CCIC’s new digital machine we might wish to have providers enter data on over 150 uncooked fabrics. We merely didn’t have the assets so as to do this in a well timed means. We additionally sought after to be totally clear about our certification standing, and got rid of the certification from our web site.

Please know this isn’t a commentary on CCIC’s requirements, or our dedication to no animal checking out. We proceed to imagine CCIC is a pace-setter on this space, have valued their partnership prior to now, and we are hoping to pursue recertification someday. In the intervening time, we’re proceeding to require declarations of no animal checking out from providers for all uncooked fabrics utilized in Tom’s of Maine merchandise.

Again, we respect that you simply took the time to invite the query, and I’m hoping my answer is helping!  Thank you such a lot in your enhance.

Best needs,


Toms of Maine at Sprouts
I reached out to Kim Paschen, Program Manager, Leaping Bunny, and she or he mentioned, “We valued our partnership with Tom’s, one of CCIC’s founding members, for many years. We were disappointed when they were not able to recommit, but we do hope in the future we are able to bring them back into the program.”
Kim additionally advised me:

“If a company is sourcing from raw material suppliers, we do offer the option for them to use specific language on their purchase orders that does not permit animal testing of the raw material(s) in question. In choosing this option, all that is required for submission to us is a sample purchase order with the included language which we provide. This cuts down on a ton of work in collecting raw material declarations, which obviously can be daunting if a company uses dozens of suppliers.”

So is Tom’s of Maine cruelty unfastened? It’s by no means black and white is it? Let me attempt to sum it up – it seems like Tom’s of Maine isn’t accomplishing their very own animal checks, and continues to be the use of uncooked substances that aren’t examined on animals, however their element providers might perhaps take a look at OTHER substances for OTHER manufacturers. This doesn’t imply Tom’s of Maine is the use of non-cruelty unfastened element providers, however it’s imaginable that the providers have examined prior to now or are these days checking out for different manufacturers (or they would possibly not take a look at in any respect). IF they’re checking out for different manufacturers, I feel it’s lovely very similar to supporting a logo whose dad or mum corporate checks, or looking for cruelty unfastened merchandise at Sephora (since now not all of the manufacturers they promote are cruelty unfastened). At the tip of the day, this implies Leaping Bunny isn’t in a position to substantiate that they’re cruelty unfastened, nor audit them frequently. I imagine Tom’s of Maine continues to be cruelty unfastened (with a non-cruelty unfastened dad or mum corporate) however that is topic to modify at any time. Which, to be truthful, is the case with ANY logo. If this considerations you, there are masses of different herbal, cruelty unfastened toothpastes, mouthwashes, flosses, soaps, and so on in the marketplace.

I can be tracking this factor and if I know about any adjustments, my good looks bunnies would be the first to understand!

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