London Fashion Week Begins With a Body-Positive Protest

The first day of London Fashion Week kicked off in dramatic taste on Friday morning, as a workforce of fashions, variety campaigners, and social media influencers protested for better inclusivity throughout the United Kingdom type business. The workforce, put in combination via store Simply Be (which caters to sizes 12-32), was once led via fashion Hayley Hasselhoff and integrated body-positive influencers reminiscent of Megan Jayne Crabbe, Sonny Turner, and Callie Thorpe.

The workforce posed outdoor of the LFW display house dressed in undies, keeping indicators that referred to as into query the loss of curves at LFW, and inspired girls to not compromise, irrespective of dimension. The workforce additionally made an look at the busy junction at London’s Oxford Circus, carrying denim jackets that bore messages of inclusivity and physique positivity, like “Your size, no compromise” and “Want it? Wear it.”

This is not the primary time a store has used London Fashion Week to attract consideration to the loss of curves at the catwalk. However, in contrast to 2015’s “skinny bird watchers” stunt from Taking Shape (which best succeeded in dividing girls of various sizes much more via physique shaming narrow fashions), this marketing campaign did appear rooted extra in general inclusivity, merely inquiring for extra physique form illustration around the business and a higher have compatibility and development providing in a wider vary of sizes. It follows on from remaining yr’s Curve Catwalk, additionally arranged via Simply Be.

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